inspire moments of optimism through our brands and our actions.
: To create value and make a difference everywhere we engage.
▪ Coca-Cola Vision
Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth.
People: Being a great place to work where people are inspired to be the best they can be.
Portf
To refresh the world in body, mind and spirit
To inspire moments of optimism through out brands and our actions
To create value and make a difference everywhere we engage
중략
3. Global Strategy
① Slogan
Think Local, Act Local
Except product quality, Coca-cola company makes
everything like naming, brand image, marketing strategy,
inspire moments of optimism and happiness...
To create value and make a difference.
1866 5.8 미국 애틀랜타 주 제이콥스 약국의 존 펨버튼 박사가 최초
로 제조
1894년 코카콜라의 첫 보틀러(판매사)로 지정
1916년 독특한 코카콜라 콘투어 병 소개
1928년 올림픽과의 연계 시작 암스테르담 올림픽 대회에서
Inspire Moments of Optimism and Happiness, To Create Value and Make a Diiference)’는 기업 미션을 제시하고 자사의 근로자들이 편안하게 일할 수 있는 곳을 만들고자 노력해오고 있다고 한다.
2) 브랜드 가치
글로벌 브랜드 컨설팅사인 인터브랜드(Interbrand)가 선정하는 ‘글로벌 100대 브랜드(Best Global Brands 100)’에서는
Todays Logo
Three-parallel striped design
Became the “world mark” for Adidas products(1997)
Depicts the mountain, which is to point towards the
goals and challenges that lay ahead.
inspire, support and equip all athletes in the best possible way to help them achieve their optimal performance
helps consumers achieve their ‘impossible’ by encouragement and tailoring the