3) Brand Preference
Next chart shows the Mp3 player brand preference of 20s and college students.
Over half of 20s like ‘iPod’ made by Apple, and then iriver follows. However, in short, 20s and college students are not really want ‘Yepp’. Brand preference data might reflect to future sales and future market share. In terms of that, future success possibility of Yepp woul
specializing in games among three main broadcasters. Opened in 2001, ‘GEMBC’ started to work actively as taking the right to broadcast World Cyber Games, and grew one of the most preferred game channels with ‘On game net’. After 2003, they changed their name, ‘GEMBC’ to MBC/GAME now.
MBC is nimble and fast in gearing towards the future. Following successful digital terrestrial
share of the companies in this industry by analyzing Pepsi’s foot prints of this period.
In 1974, Pepsi launched the campaign named “Pepsi Challenge” in Dallas, Texas. Coke was the dominant brand in that city, and Pepsi was third behind Dr Pepper. Pepsi conducted blind taste tests. And the company tried to demonstrate that consumers actually preferred Pepsi to Coke. After its sales shot
Component of Shareholders’ Equity in a Corporation
Stock – Authorized, Issued, and Outstanding
Authorized shares
shares of stock that are available to issue per its corporate charter
Issued shares
shares of stock that have been offered and sold to shareholders
Outstanding shares
shares of stock that are owned by stockholders
Treasury shares
shares of