of targeting is possible and effective because of the company’s craftsmanship history which was mentioned above. Also the ‘being as scarce as possible’ strategy enabled them to position as a legendary high-end luxury brand. You have to wait one or two years to get a specific model of Hermès bag, but Thomas the CEO Hermès says that it is worth the wait. “If people buy an Herm
products, functional food and others. Its ETC drugs are used in the treatment of nervous system disease, digestives disease, oral disease, skin disease, acnes, obesities, hypertensions, tuberculosis, fungus, epilepsies and cell lung cancer, among others. Its OTC drugs include antiphlogistics, analgesics, remedies for common cold and cough, antiviral drugs and others. Its consumer products consist
product-productand technology-technology, but also causes progress of human life. Maybe our digital life wills world of convergence and hybrid.
There are 3 sides of influence. Integration, gap widening, new business environment are it.
(1) Integration
In the future, is present categorization will stand as ever? can it be so? Maybe, Cell phone will be not ‘phone’. We predict common in
of Tempo are mostly the women who are between the age of 35 to 50 and married. Some women in 10s and 20s, who have active life style, use Tempo also. They have high commitment to repurchase the brand (high customer royalty) and prefer tampons over sanitary napkins. Customers of Tempo as well as tampon products mostly live in urban areas, and women with abroad experiences tend to use tampons more.
and some local producers are making makgeolli with organically grown rice. Over the prejudice that many people have about makgeolli, which is a cheap drink, producers are changing the perception by heading north their products with better ingredients.
3. Pioneering Various Marketing Channels
1) Expansion of marketing channels
Even makgeolli which is made from premium and health ingredients