of foreigners, so as a result the number of visitors is not much increasing. Therefore our team will try to give creative and fresh consultancy to achieve rapid growth of Seoul tourism.
2. Situational analysis
a. Macro Environment
As global economic crisis has recovered (refer figure 3-a-1), we expect more people will visit Seoul in 2010. And many westerners have more leisure time due to de
financial firms, Korean firms tend to treat their workers in terms of egalitarianism. It’s based on the Korean culture which emphasize on harmony and collectivism. However, their compensation system still guarantee incentives base on the workers’ own productivity rather than traditional wage policies based on seniority adapted in other industries in Korea. Promotion is also based more on the
of Kwan-si and maintain the nondiscrimination policy against local employees.
B. Product strategy: Adopting differentiated pricing strategy and providing advanced services
Providing products and services which are not accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and
ofproduct manufacturing facilities, sales and marketing strategy to brand features and further ensure the products consumers in view of differentiation.
O5——W3:To use more effective ways to reduce the procurement costs and finally cause the decrease of the financial cost.
O6——W4:Diversify marketing and promotion methods, and keep consistent with consumers and social
of Samsung TESCO to TESCO PLC gradually. But the brand of TESCO was uncelebrated in Korea, so TESCO used the name of Samsung and paid the loyalty until 2011, the year when Samsung C&T Co. sold its last stakes to TESCO. In 2011, Samsung TESCO changed its name to Home Plus.
Home Plus is a supermarket that sells daily necessities, groceries, and industrial products in low price like E-Mart, Wal-ma