Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
1. Environmental Analysis of the Premium Ice cream Market
Economic Environment
● Expand of the Premium Ice cream Market, premium ice cream companies have continued expand sales channels. Premium ice cream entrenched position as favorite food for four seasons
● Purchasing Power - Floating population of the region located the stores
● Exchange rate
Recent U.S. financial crisis a
with income upsurge but, absolute quantity of food expenditure is also growing steadily.
□ Trend of pursing high quality food, brand and costless goods from the big cities
□ Brand recognition spreads over
□ Recent food poisoning, unsanitary food, SARS and Avian Influenza alarmed customers about hygiene. A famous brand preference consumption appears clearly.
(Source : SERI)
Ⅰ. ECONOMIC ENVIRONMENT
<해외지역연구>
1) OVERVIEW
1. India's real GDP 6%→9%(2006/07) since the liberalization process began in 1991. it has become increasingly involved in bilateral and regional trade agreements.
2. Constituting impediments to improved productivity and thus hampering exports and deterring inward FDI.
3. High growth has improved positive effects(infant mortality
1. 유럽통합운동의 역사적 기원과 배경
일반적으로 우리가 유럽통합운동으로 알고 있는 운동은 2차대전 이후에 시작되었다고 볼 수 있다. 유럽통합사상이 20세기 중반에 갑자기 발생한 것은 물론 아니다. 이미 그것은 수백 년의 역사를 가지고 있으며 18, 19세기의 많은 지식인들이 이미 유럽통합사상