ironment analysis, recent low birth rate means the size of toy market will likely to stagnate, but economic recovery and rise of adult toy fans (kidults) may make it grow. Proliferation of digital devices and direct foreign purchase may affect the market as well.
Total toy market size of Korea is estimated to be around 1000-1200 billion won, but up to 90 percent of toys are imported, and Korean
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
Ⅰ.Introduction
Since financial crisis, people’s interests in financial condition become huge. Especially, we now use the word 'quantitative easing' frequently, and even when we read newspaper or economic columns, articles usually deal with quantitative easing. So, what is QE? Maybe, there are few people who can answer this question exactly. People might say QE is issuing money or just one of
4. Competitor Assessment
We will compete with the market in beer and soft drinks.
As there is no fruit flavored beer in Korea, there is no threat of new entrants but there can be existing threat of substitute product such as soft drinks, beers, juice and fruit flavored sodas. But soft drinks, and beverages are really different with beer. Beer is made from malt, and hops and it's naturally fe
2. Political and legal issues◎ Safety issue
In 2005, U.S. emergency center reported more than 200 thousand accidents caused by toys. Needless to say, quality improvements and handling safety issue raises cost for the firm. This becomes a great issue considering industry environment described above; aggravated by the increase in production price, coming from the increase in the material cost.