lunch set menus that costs 3,000 Won and Burger King applied a burger costing 1,900 Won mainly targeting the consumers who are seeking low price food.
Despite from the aspects of price, in the near future the fast food industry is projected revenue increase in 2010 of 3.0% to $183.99 billion, up from 3.3% decline to $178.59 billion in 2009. Moreover, the industries are expected to shift toward
1. Background Ground of the Research
Increasing the number of students who have food in college student cafeteria.
These days many restaurants outside of school have raised their menu price every year, even if the amount of college students’ allowance keeps the same level. So the number of students, usually junior and senior, who have food in college student cafeteria, is on the i
Introducing LG electronics
LG electronics is launched in 1958. It is in the LG group and has the second-largest market in Korea. The main industry of LG electronics is making Cell phones, and they also manages Air conditioners, refrigerators, washing machines, microwave ovens, vacuum cleaners, motors, TV, monitors, video tape, audio, DVD, PC. They developed the world’s first DMB phone in 200
menu appropriately for women’s taste and they also held several events for women. On the contrary, Pizza Hut targeted general people rather than choosing a certain segment and due to this, their marketing strategy has been focusing on basic elements like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut develo
menu?
• Price : What is competitive price of menu?
• Place : What is the best way to improve its in/ex-terior?
• Promotion : What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain stud