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[경영학] 비빔밥을 이용한 패스트푸드 레스토랑 사업 계획서(영문)

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레포트 > 경제경영계열
2011.09.08
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Contents
Chapter I
 Research Background
 Lit-Review

Chapter II
 Failure Case of Bibimbap Restaurant, Seoul Bros

Chapter III
 Business Type
 Introduction of “Bob-bibin”
 Menus of “Bob-bibin”
 Mission Statement

Chapter IV
 The Trend of Fast Food Industry
 Potential Buyers & Targeting Audiences
 Promotions & Advertising & Marketing
 Accessibility and Positioning
 Macro Perspective and Micro Perspective

Chapter V
 Specific Analysis of the Business based on the prior Chapters

Chapter VI
 Conclusion

본문내용

The papers concentrated mainly on the fast food restaurants located near the school. According to the studies of “The Effect of Fast-Food Restaurants on Obesity and Weight Gain” hosted by Janet Currie, Stefano Della Vigna, Enrico Moretti, and Vikram Pathania, they measured on the students of California the obesity rate, which ranked 33% during 1999~2007. Based on CDC, applying NHANES data reports, the obesity has risen by about 10 percentage points for 20~34 year old females over the past 10 years and that the average weight in this group has increased by about 6.7 kilograms. In addition to the paper, the fast food restaurant within 0.5 miles of a residence increase weight gain by 49 grams over 9 months, which over 10 years calculates to 650 grams. However, the industry influenced substantially larger to female students rather than compared to the effects on male students. Therefore, the location of a fast food restaurant considerably associates with the determinant of obesity
Based on 2010, domestic fast food restaurants of Lotteria, McDonalds, Burger King, and KFC, respectively marked annual sales revenue of 10%. The factors that led to a success were that the industries applied providing low price with high quality food. McDonalds applied a lunch set menus that costs 3,000 Won and Burger King applied a burger costing 1,900 Won mainly targeting the consumers who are seeking low price food.
Despite from the aspects of price, in the near future the fast food industry is projected revenue increase in 2010 of 3.0% to $183.99 billion, up from 3.3% decline to $178.59 billion in 2009. Moreover, the industries are expected to shift toward healthier options, with major operators offering non-red meat products. The fundamental consideration of society has slowly become more and more aware of the health issues that are associated with common fast-food chains, such as Mc

#패스트 #사업 #푸드 #패스트푸드 #계획서 #경영학

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