need to use a computer). These are functions of the digital camera that come out not yet.
product differentiation are strengthening service through a franchise.
when the consumer purchase our product, we issue a membership card, arrange one-shot franchises, give a service that make to promote selling like a free inspection, cleaning lens by self.
production differentiation : cell process
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
Release Date: 2000
Running Length: 2:05
MPAA Classification: R
Cast: Patrick Fugit, Kate Hudson, Billy Crudup, Frances McDormand, Jason Lee.
Director: Cameron Crowe
Producers: Cameron Crowe, Ian Bryce
Screenplay: Cameron Crowe
Cinematography: John Toll
Music: Nancy Wilson
Let us be lovers,
we'll marry our fortunes togetherI’ve got some real estate here in my bagSo we bought a pack
1. Canon and the Digital Camera Industry
(1)Brief History
Canon was founded in 1937, starting as a camera making company. Today, 83 years later from the foundation, Canon took the second place among Asia’s top 1000 brands following Sony of the first place. In Asia, Canon’s brand power already surpassed those of Nike, Google and Coca-Cola. Canon’s mission is Coexistence which means ‘