Professional(시술용, 26품목), CNP Laboratory(일반용, 86품목), CNP DOCTORY(홈쇼핑, 10품목)
Beauty & Personal Care(BPC) 시장은 최근 소비자의 관심이 일반화장품에서 자연과 건강이 중심이 되는 Well-being으로 옮겨가면서 자연주의 화장품이 각광을 받아왔습니다. 이와 더불어 피부과 전문가의 안목이 접목되어 피부 Troub
skin caring services shops. In the respect of technical factors, there are some schools to train professionals for skin caring these days. Accordingly, it seems that important resources are open and not scarce. However, in this industry, customers have comparatively high brand loyalty though it requires low no switching costs for customers. Recently, government tries to legislate a law to give su
skin, and fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other technological devices on regular bases.
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
1.Brief Introduction of Author
Toni Morrison
African-American female writer
Her novels particularly focused
on racial & gender issues of black
women
Wrote The Bluest Eye based on her
‘real life experience’
Main Characters
Pecola Breedlove
A poor, black girl eager to have white skin and blue eyes.
She becomes insane at the end of the novel
Claudia Ma