SOCIALEXCHANGE THORY
사회적 교환이론이란?
이해관계자간의 중재된 교환의 과정 으로 사회적 변화나
사회적 안정성을 설명하는 사회 심리학적 혹은 사회학적 관점
인간 본성에 대한 가정
인간은 대체적으로 보상을 찾고
처벌을 회피하는 존재이다.
인간은 이성적인 존재이다.
인간이 보상
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
Social Network Service became one of the hot trends to communicate with others. SNS is not just a single website or online blogs, but one part of big social networks and the useful source of social capital. By SNS, people can meet in SNS, exchange information, opinion, and share their lives very easily. SNS is very effective communication tool ever existed. As the stage of business is getting bro
social networks and the useful source of social capital. By SNS, people can meet in SNS, exchange information, opinion, and share their lives very easily. SNS is very effective communication tool ever existed. As the stage of business is getting broader and broader, the role of SNS is being more and more important. Corporations can provide various services through SNS, people around the world can