evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It conquers the market through the low price products, but at the same time Nokia maintained the top grade high-technology in its business ̵
software, mobile convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collaps
evaluation as the porch etc. It is based on "the belief that products should be designed to reflect customers' desires and tastes" (Hauser & Clausing, 1988) It also is reported to increase cross functional integration within organizations using it, especially between marketing, engineering and manufacturing.
The basic structure is a table with "Whats" as the labels on the left and "Hows" acros
evaluation as the porch etc. It is based on "the belief that products should be designed to reflect customers' desires and tastes" (Hauser & Clausing, 1988) It also is reported to increase cross functional integration within organizations using it, especially between marketing, engineering and manufacturing.
The basic structure is a table with "Whats" as the labels on the left and "Hows" acros
1. SONY’S VISION
-We always strive to create something new, something different, a new industry.
-To establish an ideal factory that stresses a spirit of freedom and open-mindedness and where engineers with sincere motivation can exercise their technological skills to the highest level."
2. SONY’S VALUE
Sony is a company dedicated to the celebration of life.
They create things for ever