specialproducts, but to provide not only the product itself but also the value that the company pursues. This concept will be elaborated by some examples on current communication strategy.
3.3. Hermès’ Targeting
It is a common thought that rich people will buy luxury goods regardless of their source of wealth. However, there are some facts showing that Hermès is focusing on o
Entry
Market
Entry
Company-owned – key, high growth
Franchises – small, risky
Joint ventures – medium risk and importance
Prevent Exorbitant and Vast expansion strategy
Improve & Develop way to manage existing channel
Adding Distribution hub on channel of each continents
Offer specialized products for different locations within the same city
special PB products against competitors
편의점업계 최초로 출시된 훼미리마트의 ‘500컵면’은 출시 한달 만에
'신라면 큰사발'의 판매량을 추월 출처 :서울경제090610
- 600, 700원대 중가 봉지면 시장이 전체 라면시장의 50% 차지
고급 라면시장은 900억원대로 전체 시장의 6%에 불과 출처
special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring market
specialty retailer)
Global specialty retailer that designed, manufactured, and sold apparel, footwear, and accessories through Zara and five other chains around the world
80% of the Inditex’s employees were engaged in retail sales in stores, 8.5% were employed in manufacturing, and design, logistics, distribution, and headquarters activities accounted for the remainder
Production