◎국내 e 스포츠는 프로 스포츠 산업의 기본틀을 갖춤
e-sports 게임의 필수 속성
E-sports는 스포츠와 유사한 속성을 지니고 있어 'e스포츠(Electronic Game + Sports)라고 명명
미풍양속에 부합
공정한 조건에서경쟁
일정 시간 내에 승부 결정
사람과 사람간의경쟁
실력에 따른 승부 결정
e-sports 발전과
sports broadcasting technology and know-how drew enormous audience to MBC during the 2002 and 2006 World Cup, capturing the highest ratings nationwide. MBC aims to rise as globally competitive sports broadcaster. For this end, MBC has established MBC/ESPN Star Sports in partnership with ESPN Star Sports. The sports channel offers top international sporting events to the Korean audience via cable
#2.
These are our Table of contents, First we’ll gonna tell you what we presented last presentation And Second, we’ll gonna move on to characteristics of Sports programming.
And We analyzed the programming strategy, according to broad definition of programming.
Last time, you guys may not remember, we talked about two sports program channels kbs n sports and sbs espn.
These are two
than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Style
culture oriented
sports oriented
outside oriented
2. Targeting : Mans who live in Busan and love sports
sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children.
They also market head gear under the brand name Sports Specialties, through Nike Team Sports, inc. They sell small amounts of plastic products to their manufactures through Nike IHM, inc. Bauer Nike Hockey inc. Manufacturers and