stores and, in reality they are used frequently. As the trends of fashion are changing more rapidly and consumers demand diversity, it is important for clothing brands to catch up with such movement.
In Korea, Club Monaco opened a store using a container box in front of Lotte Department Store and Shinsegae Department Store and Nike opened one near Hongik University. Shinsegae pop-up store featu
store. It can be applied most of the countries.
4) 4P Analysis
(1) Product
① The features of The Face Shop products
(a) Nature friendly image
The Face Shop has the brand concept that approach to the customers with being honesty and innocent under the catchphrase ‘natural story’. This catchphrase supports that give the innocent like nature back to the customers who exposure polluted
Ⅱ. 성공요건 1 - 직원의 중요성 인식
ⅰ) 직원의 중요성을 인식한다는 것
내부마케팅이 성공하기 위해서는 최고경영자에서부터 실무자에 이르기까지 ‘직원이 행복하지 못하면 고객만족은 이루어질 수 없다’라는 사실을 인식하는 것이 중요하다. 성공적인 내부마케팅을 위한 요건은 다음과 같다.
2. What business risks does Blue Nile face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? Are some of the risks faced by Blue Nile difficult to reduce through control activities? Explain.
There are so many risk factors for Blue Nile, but main risk factors a
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi