and light trucks.
Tom Lippet is the sales representative for DEP, And O’Leary is the purchasing agent at GARD,
Richard Binish is the successor of O’Leary.
O’Leary has a wide network of suppliers, but he makes contracts with limited suppliers.
DEP is one of them.
So, The contract between DEP and GARD had progressed smoothly until now.
But the problems occurres.
About a Story
You are owner of manufacture company.
The company Manufactures widgets.
High sales, Many rejects.
50 Employees in 4 departments.
Problems that we thought
Working Environment
Relationship
Wage
Technical Problem
Motivations that we thought
Regularly Meeting
Rewards
Education (Training)
Improvement of working environment
Book-based motivation
Go
problem like ghosting, ‘STORY’ has same problem.
About external factors, we focused in overall e-book reader market. From several reports, the world E-book reader market is growing, and E-book reader market future is bright. And there are some competitors in Korea E-book reader market, but there is not outstanding competitor. Therefore, if Iriver do some aggressive strategies to get E-book
To understand Mary’s problem, we combined the perspective of nature and history together. According to Gestalt Theory, human beings are a combined existence, and we can understand more fully by having an integrated view.
We understood Mary’s problem as a connected story.
Her childhood experience affected through her life time, which could be explained as “Unfinished Business”. Expe