2. Main subject
1) STP
(1) Segmentation
Considering size of the market , Crossfit has a problem that its market, which is consist of mania base, is too small to make profits. So it needs to make larger market adding popular factors to solve this problem. Therefore we want to find segments that Crossfit could appeal, considering Crossfit's strengths got by SWOT analysis.
① enjoy exer
Many consumers are surprised because of the '2010 imported cosmetics average clearance report' from Health-Welfare Committee. Famous imported brands, are called 'Luxury cosmetics' make unreasonable profit when they imported into Korea. It is unfair if prices are twice or triple than original price, but some of brands are selling more than 20times of prices.
People involved in cosmetic industry
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
Introduction
-The reason why we choose the Bacchus as our main subject
The Bacchus had stayed at the top of a beverage marketing field for 40 years. However, it was gradually losing its share because of 'the well being' trend where a drink containing caffeine like Bacchus can be seen unhealthy. Bacchus was finally taken its top share by another beverage companies in 2000. The Vita500 is
I. Introduction of the Project
1. The Reasons for Selecting Companies
For this project, after discussion our team has chosen two major airline companies in the United States which are Delta Airlines and Hawaiian Holdings.
Why we selected this industry because it is very interest part for hospitality industry and they are very famous companies in the United States. When we finished final proj