developed and developing countries.
By releasing various products for appropriate times and places, Nokia spreads assault marketing. In fact, it has hundreds kind of product and sells different product suited for each market. Especially Nokia shows strength in emerging market like China. For example, Nokia priced its lowest-end phone at just $45, however customers do not even recognize it as a
In this situation, one of the ways to keep their market share for each producer is having innovative technologies. In the makgeolli industry, producers are trying hard to developtechnologies for better taste and longer shelf life. Those kinds of technology innovations, which were previously explained, affect marketing of the product. With these technologies, marketing network for makgeolli exten
technology and continued innovation serve the company's mission of "organizing the world's information and making it universally accessible and useful."
2. External Analysis
2.1 External Environment Summary
There are some external issues, first thing is growth of emerging market. Many developing countries like China, Brazil, India etc are growing rapidly, so that countries are very attract
technology because if the process adopt this, it can reduce carbon dioxide and save 60% energy for whole process.
○ The Others
∘ Developed Seolgangmi : In 2002, started with Rural Development Administraion to develop rice for brewing.
∘ 1999 Acquired ISO9002
2. Selected Foreign Markets : Russia
Analysis the country
The formal name is Russian Federation, and Russi
countries, the procedure of transportation is much more complicated than others. Sharing information about freight and its transfer procedure is essential in the airport. If it is not sufficient, trade conflict can be caused because of different related law in transportation between the countries.
Incheon international airport is one of the biggest international airports in the world. As it is