workThese are some notable articles and Master theses on Wal-Mart vs. E-Mart. Yet, most of them lack appropriate conceptual model according to which the each competitiveness can be calculated and compared. Obviously, cultural factor has played a significant role in Wal-Mart’s failure. But, if we do not have a deep understanding of factors such as market conditions, companies’ strategies,
볼거리가 없다 2 10%
합계 20명(총 응답자 80명) 100%
After analyzing the research data the most frequent answer to the reason for not participating was because it is dangerous and it is difficult to enjoy. As trekking is a activity where you need a certain physical strength it is considered tiring to do on a weekend before going to work. Also as we are exploring the unknown and
the customers into gender (male or female) and age from the teens to the twenties, and from the forties to the fifties.
b. Targeting
For targeting, SPAO decides to target very broadly (undifferentiated marketing) that it target All Generation without any restrictions in age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens an
the baby. Consequently, the user cannot enjoy the common activities of shopping in large department stores rather than the neighborhood store, meeting college friends at a new café opening in next district, or taking a trip to island of Oe-i-do on a hot summer day. Of course, if the user has an automobile the problem becomes irrelevant. Yet automobiles are expensive and a typical Korean fa
1. Intoduction of Lottemart
By August 2002, super centers recorded sales volume of about
11trillion dollars in the distribution industry and gained
predominance over other stores in the same field. Of all of the
distribution companies, “BIG 3” large retailers like E-mart,
Lottemart, and Homeplus has formed distribution market.
Among these, the Margnet of Lotte'subsidiary start