Ⅰ. Introduction
1-1. The reasons why our team choose Lotte Hotel.
Lotte hotel was founded in thespiritof contributing in the modernization and advancement of Korea’s hospitality industry and building a hotel of world-class scale and facilities to represent the fast-growing Seoul.
The reason why our team chooses the Lotte hotel is that Lotte hotel is the first domestic hotel brand to
of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three main explanations of paradigm shift in 21C are presented below.
1) Artisan Spirit: Uniqueness and High Quality
A lot of experts on global coffee market say consumers are now longing for uniqueness rather than standa
The ultimate expression of luxury for the gentlemanMix of vintage Ivy League prep, heritage equestrian
The original symbol ofthe modern preppy lifestyle
Preppy heritage, accessible price
An affordable wardrobe for every occasion
A symbol of fight against cancer
Vintage, the highest quality workmanship
The highest standards of luxury and technology
Fresh, irreverent spirit with denim
The final line reaffirms the speaker’s sense of
racial pride, of continuity with ancient, advanced
civilizations, and of connection to life-giving,
enduring forces in nature.
Heritage
-A view ofthe African-American experience throughout history, from the Euphrates to the Mississippi
-An eternal spirit, existing before the dawn of time and present still in the twentieth c