1 The definition of “Cause Marketing”
Domino Pizza
This menu is designed for helping children patient.
Whenever a customer buys this menu, 1,000 won is contributed.
Money accumulated in this way is contributed to Soul National University Hospital.
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The Effect of “Cause Marketing”
- Improved brand image
Fair Trade?
Fair trade is a trading partnership th
of management is quite distinct with traditional corporations. Google stick to their way in the business belief, organization culture, human resource management. In terms of HRM, they select innovative strategy. So we figure out their HRM and think about how to apply it to thehospitality&tourism industry.
Google, the top of internet search engine, is used anywhere in the world, and it is in
interacting with new designs and therefore produce a better product. For this, Zara especially focused on flexibility and vertical steps of production line to quickly adapt to fast changing customers' needs. Our group believes that hospitality business is also related to this fact and if we follow the steps of Zara's strategy then this can be a great step forward to hospitality business.
Ⅰ. The Introduction of Corporation
1. Values & Vision
1) Highest Performance with the Highest Ethics
There are top three values Siemens is aiming at, which are responsibility, excellent, and innovative. ‘Responsibility’ is committing to ethical and responsible actions. ‘Excellent’ is achieving high performance and excellent results. ‘Innovative’ is being innovated to create s
Ⅰ. INTRODUCTION
1. The Reasons for Choosing Foxconn
Foxconnis a large-scale computer manufacturer of connector and bare system in the world which owns ten companies in Mainland China, Taiwan, Japan, southeastern of Asia and America and employs 800,000staff. It was elected asa global information technology company 100 by Business Week in consecutive five years. In 2002, Foxconn became the fi