Summary
1. 소비자 의사결정은 소비자 행동의 중요한 부분이지만 우리가 제품을 평가하고 선택하는 방법은 의사결정과 관련한 새로움이나 위험의 정도에 따라 크게 다르다.
2. 결정은 하나의 제품을 선택하는 데 일련의 단계로 구성된다.
3. 의사결정이 항상 이성적이지는 않다.
4. 온라인 원천에 대
1. Principle of Utility
: The concrete concept of utilitarianism and Bentham's arguments for defence of it
(1) Concept of Utilitarianism
① Utilitarianism VS. Egoism
In egoism, individual's happiness ought to be maximized. But, In utilitarianism, not only individual's happiness, but also the whole group of happiness ought to be maximized.
② Utility = The Great Happiness
In bentham,
than 500 aftershocks worsened the situation
중략
Journalist Subjectivity
Difficulty of balancing amounts of all articles
why?
Newspapers have criteria
to give major coverage & to feature on the front page
Number of Japan’s earthquakes
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Number of Turkey’s earthquakes
People are more interested in Japan
Government regards relationship with Japan is more important
the company and shareholders should be decided with consideration of future investment opportunities, return on investments, future cash flow, capital finance conditions, etc. Company managers are evaluated their performances in a general meeting of stockholders. The stockholders have to concern the dividend distributed as their own share. Moreover, since the global financial crisis the managemen
The Second Nun's Prologue and Tale”
“The Canon's Yeoman's Prologue and Tale”
“The Manciple's Prologue and Tale”
“The Parson's Prologue and Tale”
What that April with his showers soote
The droughte of March hath perced to the roote,
And bathed every veine is swich licour,
Of which vertu engendred is the flowr;
Whan Zephyrus eek with his sweete breerth
Inspired hath in ev