the output. Companies need more effective way. In other words companies want to maximize profit and value delivery with minimized cost, especially in economic recession like these days. There is a good way to capture consumers’ attention easily in limited budget: borrowing existing well-known objects – It is parody marketing.
2. What and Why Is Parody Marketing?
Themeaning of paro
ofthe plays of Shakespeare has a "meaning," although it would be equally false to say that a play of Shakespeare is meaningless. All great poetry gives the illusion of a view of life. When we enter into the world of Homer, or Sophocles, or Virgil, or Dante, or Shakespeare, we incline to believe that we are apprehending something that can be expressed intellectually; for every precise emotion t
ⅠCharacteristics ofthe Italian Renaissance
Before the Renaissance
Black death
most devastating pandemic peaking in Europe
between 1348-1350
killing 75 million- 200million
-Spread ofthe Black death
-Political disorder
-Economic recession
So called “calamitous 14th century”
Renaissance
Renaissance?
meaning REBIRTH
a cultural movement of 14th
“A simple traditional song or poem for children” (Oxford Dictionaries)
The Difficulty of Defining Nursery Rhymes
Hey diddle diddle,
The cat and the fiddle,
The cow jumped over the moon;
The little dog laughed
To see such sport,
And the dish ran away with the spoon
Nursery Rhymes and (cynical) jokes
– rebellion against authority
- releasing taboos in polite society
Part 1. Chicano American
The past : U.S. citizen of Mexican descent
José Limón : the first documented use ofthe term to 1911
The present : a wide range ofmeanings
Chicano Civil Rights Movement in 1960s
Deal with various issues
ex) farm workers' rights, education, voting and political rights
Socially, the Chicano Movement addressed negative ethnic stereotypes