Situation 1. Purchasing refresher and Bacchus
(Problem recognition, Internal searching, Personal relevance, MAO)
When LeeSooGeun arrived in Byeolgyo, the first place he reached isthe pharmacy. Although he didn't know about the place he had to work, andhe haven't worked yet, he visited pharmacy and take refresher. He even purchased one box of Bacchus and handthem out tothe people such as p
is so difficult to audience understand what kind of advertisement thisisin one time.
- Not effective like internet
: Cause this kind of ads can't use visible feeling.
(2) Message
Keep repeating the number 1577 so make people can't forget their company and call to this company easily than other company.
(3) Why Radio particularly effective?
They using the media
the Civil Rights Commission data by Lee-Hakyoung(new democratic political coalition), the number of public corruption cases exposed were 1984 last year.
The definitions of corruption are various. It is difficult to define the concept of corruption because the reality of corruption cannot be fully grasped but the results of corruption can be same in every country; ‘腐敗’ means decayed and
the idea that
“the poor have skills that are underutilized”
Sustained education and follow-up
Risk management through group-lending and women members
Leverage repayment pressure through weekly repayment system
Create self-employment and profit making opportunities for sustained rural economic development
The role of government
in improving human capital is important:
-
the consumer's trends in local and with continuous studies, they will keep the best quality. Various beverage like 'MAE HWA SOO', will increase satisfaction on consumers and Jinro will be loved as 'People's industry'.
In order to collect and reflect the consumer's suggestion, Jinro is making various researches through on-line andoff-line which will give an idea of current trends. Jinro's cust