the best defensive
strategy for a leader.
† Leadership itself
"It's the real thing“
동영상 재생
“Diet Rite Cola”
→ 3 years before
Coca-cola, Pepsi
Flanking principle No.3 :
-The pursuit is just as
critical as the attack
itself
Coca-Cola’s counterattack
† Changed their formula to match the sweetness of Pepsi-Cola
† T
Language & Brain development
Language development in children is related
to brain development
During the first 3 years of life, the human brain develops to 90% of its full adult growth
Neurolinguistics : The study of biological and neural foundations of language
Brain development sets up the order of language development in children
Thecritical period hypothesis
→ Ab
2. Strategies and Critical Success Factors in the Industry
1) There was no specific business-level strategies
When Pepsi declared bankruptcy(in 1932, during the Great Depression), they lowered the price of its 12-oz bottle to 5 cents – the same price that Coke charged for a 6.5-oz bottle. Pepsi sometimes lowered their price temporarily, but we can’t deem it as a ‘Cost Leadership Stra
the future, there will be no new entrance for CSD industry & The “Coke”, or “Pepsi” will share the profit. In long term consumers behave of taking care oftheir health, growths oftheir level of income will decrease the consumption leave of CSD industry.
Thecriticism of bad substance in CSD makes a CSD market gets small. It will bring about the competition between the companies more in
Ⅰ. Introduction
■ The purpose of this report
The modern society can be told that it is a standardization society in aspects ofthe products' qualities and functions by reduction ofthe production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in