the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths, three generic strategies are resulted: cost leadership, differentiation and focus. The strategies used by the company include cost leadership, differentiation strategy and focused differentiation.
In the case of Ryanair, cost leadership, differentiation strategy, an
2. Strategies and Critical Success Factors in the Industry
1) There was no specific business-level strategies
When Pepsi declared bankruptcy(in 1932, during the Great Depression), they lowered the price of its 12-oz bottle to 5 cents – the same price that Coke charged for a 6.5-oz bottle. Pepsi sometimes lowered their price temporarily, but we can’t deem it as a ‘Cost Leadership Stra
the globe.
Pepsi: Pepsi has strong Original Cola products. Most of products are familiar to Us but Pepsi Jazz Cola series aren't familiar to Korean customers.
- Thescopeofthe firm
Coke: 3 countries in North America, 18 countries in Latin America, 34 countries in Erope, 30 countries in Eurasia, 40 countries in Africa and 11 countries in Asia.
Pepsi: 2 countries in North America, 24 countr
What is the black consumer ?
It refers to a consumer who tries intentionally to get some unfair benefits. It can be called the 'blacksumer', which is a new coinage from two words: 'black' is for immoral and 'consumer' for purchaser. When some facts of a specific event with unproven grounds are prevailed on the Internet or by the press, the related company will be damaged badly. So most ofthe