Code of Ethics
A commitment to conduct which is not only legal,
but fair, and morally correct in a fundamental sense
A commitment to commercial success in terms
broader than merely financial measures
A respect forour employees, suppliers, customers,
consumers and stockholders
Avoidance of not only legal, but the appearance of
real, conflict -of - interest
Missi
the rice-culture countries in East Asia, China, Japan, Vietnam, Taiwan, and so on, we came to a conclusion that Chinaisthe most attractive market with huge potential due to its increasing middle class population, theinfluence ofthe Korean wave andtheincreasing awareness ofthe people on well-being and diet. Yet, its large market size andinvestment seems too risky forour company to enter.
to find a steady and reliable company toinvest in among them. Also, we believe that the company which can overcome such long and harsh economic hardships, (which the airlines industry has been facing for almost a decade), will also be more profitable than other competitors, when industry at last escape from a long tunnel of depression. Therefore, our objective of this report isto find stable an
to maintaintheir growth. These efforts have been successfully going on and thisis crucial forchina’s future development as well. In addition, Chinais continuously catching up the United States’ economy which is a current hegemonic leader. In political sense, since beginning of an open economy, China has been expanding their international relations through export-oriented policy andwe bel
The goal of Asiana Airline isto be the best airline industry inthe world.
- Leading carrier ofChina, Japan, and Northeast Asia routes
- Global airline with connections spanning over the five eas and six continents
- Official Korean airline carrier - One ofthetop 30 airlines (2005)
- Maximized profit forour shareholders through increased corporate value
- Safest airline inthe worl