of Social Network service(SNS)
- The term social commerce was introduced by Yahoo! in November 2005
◎ Characteristic of Social Commerce
- Consumers actively part in promoting theproduct on the SNS to satisfy the minimum volume of sale
Brief Comments about groupon
◎ Reasons Why
- On theway to searching for some companies, we select the
company , groupon which w
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience ofthe customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
of this period.
In 1974, Pepsi launched the campaign named “Pepsi Challenge” in Dallas, Texas. Coke was the dominant brand in that city, and Pepsi was third behind Dr Pepper. Pepsi conducted blind taste tests. And the company tried to demonstrate that consumers actually preferred Pepsi to Coke. After its sales shot up in Dallas, Pepsi rolled out the campaign nationwide.
3) The best way
ofthe company’s product strategy and product range? Do you agree with the matrix approach described in Figure B ofthe case?
- IKEA의 신제품개발과정은 제품구성에 우선순위를 정하는 제품전략위원회에 의해 조사된다. 우선순위는 소비자 동향에 기초를 두고 이가 정해지면 제품개발자는 회사의 ‘MATRIX'를 이용하여 제품의 목표
of economic theory.
경제가들은 종종 동의하지 않는다. 그러나 그들은 경제 이론의 많은 수(부분)를 동의한다.
5. Economic theory is an abstract wayof thinking that allows the development of principles, or tools, that can be used to study complex social issues.
경제 이론은 복잡한 사회적인 이슈를 연구하기 위해 사용될 수 있는 법칙이나