Rapid Globalization.
ASEAN 국가들에 대한 FDI: 2005년 370억 달러 기록함.
동아시아내의 거래는 세계의 나머지 지역의 거래보다 훨씬 빠른 페이스로 성장중.
세계화 시장에서 성공하기 위해서는 타문화에 대한 이해가 필수적임.
Core Factor in International business
Western perspective: 동서 문화의 ‘대조’의
2) SWOT
Strengths
Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that are virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola's social popularity s
가바 GABA ☞
가산 모형 additive model ☞
가산 색 혼합 color mixture ☞
가산 요인 additive factors ☞
가산 차이 모형 additive-difference model ☞
가산규칙 addition rule ☞
가산성 additivity ☞
가산적 색채 혼합 additive color mixture ☞
가산적 additive ☞
가상 체험 virtual experience ☞
가상 현실 virtual reality ☞
가
values,
and shrewdly leveraged their social identities to differentiate themselves in the
marketplace. Many of these entrepreneurs made unusual efforts to create a strong
organizational culture and implement sustainable operational processes to meet their
self-imposed ethical standards. These socially responsible entrepreneurs gave a sub-
stantial amount of their prots to causes of their choosing