hanbok a part of street fashion.
Through a survey and our own segmentation criteria - themarket size, the propensity to consume fashion items, and the percentage of SNS users, weconcluded that women in their 20-34 are the right target for LEESLE among various segments. To this target, we will position this brand aslow priced, easy-wearing daily hanbok brand, which will make us differentiated f
[Target Audience and Comm. Objective]
Channel: Online shopping mall
Target Audience: Women in 20s~early 30s who are SNS users
(5,082,069 * 89% = 4,523,041)
Pull strategy
Persona
Gender: women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objecti
1. Introduction
Nowadays, people put much attention to the appearance whether that person is man or woman and it is becoming more and more serious problem. However, the standard of beauty is not as same as that of traditional society. Someone with fair skin, a big and sharp nose, big eyes and double eyelids, which are typical features of western people, is regarded as beautiful. Moreover, if w
1. Who am I?
I am a person who thinks and acts from the customer's point of view. Based on this thought, I signed an MOU with the company and operated a self-recovery device booth at the CES World Consumer Electronics Show. Due to the impact of Corona 19, the CEO and the director were absent, so I had to run the booth alone. Rather than doing a lot of work, I focused on the clients I would be re