campaigns can be built and evaluated. The book covers everything from planning and strategy development, to pretesting materials, to implementing the campaign, to evaluation. It's a great overview of the health communication campaign process from start to finish, definitely a useful resource for teachers and students with interests in this area.
3.2. Change in perception through campaigns
①
campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia, Taiwan and Malaysia. In 2011
32개 세계 각국 대표단의 월드컵 경기를 함께 현장에서 직접 즐길 수 있는 기회 제공
다채로운 프로모션을 통해 월드컵 티켓 7장을 Core target에게 효과적으로 전달 이외, Fun Box 및 Package 경품으로 흥미 유발 및 Sales Trial 유도
밝고 다이나믹한 Brand Image 강화
Event 1:
- FIFA 2014 World Cup League
* 월드컵
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i