[기업영어] BMW 사례

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레포트 > 경제경영계열
2008.10.09
12페이지 / doc
1,700원
51원 (구매자료 3% 적립)

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[기업영어] BMW 사례에 대한 자료입니다.

1. Company History

2. Products, Customers, and Competitors

3. Presence in Korea

4. Results and Future Plans.

본문내용

1. Company History

Bayerische Motoren Werke AG (BMW), (English: Bavarian Motor Works) is an independent German automobile manufacturer. BMW is one of the world's leading manufacturers of high-performance and luxury automobiles and motorcycles, and is the parent company of the MINI and Rolls-Royce car brands.
Beginning with aircraft engines, BMW AG produced a variety of products in its early years, eventually shifting to motorcycle production in 1923 and automobiles in 1929. The circular blue and white BMW logo, which has not been altered throughout the company's history, does not in fact symbolize a spinning propeller according to a BMW spokesman Joerg Huebner (although the imagery did appear in post-WWI advertisements). The BMW roundel badge is believed to have been partially derived from the logo of its predecessor company Rapp Motorenwerke, while ultimately taking on the colors and checkers from the arms of Bavaria. BMW's first significant aircraft power-plant was the outstanding BMW III a inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance, and among its successful WWII engine designs were included the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbo jet. BMW's factories were damaged badly in the war, and many surviving machine tools were confiscated by the victorious Allies.

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