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[경영학] 비빔밥을 이용한 패스트푸드 레스토랑 사업 계획서(영문)
[창업론] 어린이 스포츠 센터 사업 계획서
[국제경영] 비비큐 BBQ의 스페인시장 진출 분석과 앞으로의 방향
[사업계획서] 샌드위치 전문점
[사업계획서] 전통차의 Take out전문 매장
[단체급식관리] 단체급식소는 급식대상에 따라 학교급식, 산업체급식, 병원급식, 영유아시설
[레스토랑] 레스토랑의 정의(개념)와 종류(분류), 레스토랑의 조직과 서비스시스템, 레스토랑 구성원의 직무
[기업정보시스템]기업정보시스템의 평가지표, 기업정보시스템의 인트라넷, 기업정보시스템의 인적자원개발, 기업정보시스템의 ASP(응용프로그램 서비스 제공회사), 기업정보시스템의 CALS(광속상거래, 칼스) 분석
어린이전용휘트니스클럽사업계획서
푸드트럭 사업계획서
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[경영학] 비빔밥을 이용한 패스트푸드 레스토랑 사업 계획서(영문)에 대한 자료입니다.
목차
Contents
Chapter I
Research Background
Lit-Review
Chapter II
Failure Case of Bibimbap Restaurant, Seoul Bros
Chapter III
Business Type
Introduction of “Bob-bibin”
Menus of “Bob-bibin”
Mission Statement
Chapter IV
The Trend of Fast Food Industry
Potential Buyers & Targeting Audiences
Promotions & Advertising & Marketing
Accessibility and Positioning
Macro Perspective and Micro Perspective
Chapter V
Specific Analysis of the Business based on the prior Chapters
Chapter VI
Conclusion
본문내용
The papers concentrated mainly on the fast food restaurants located near the school. According to the studies of “The Effect of Fast-Food Restaurants on Obesity and Weight Gain” hosted by Janet Currie, Stefano Della Vigna, Enrico Moretti, and Vikram Pathania, they measured on the students of California the obesity rate, which ranked 33% during 1999~2007. Based on CDC, applying NHANES data reports, the obesity has risen by about 10 percentage points for 20~34 year old females over the past 10 years and that the average weight in this group has increased by about 6.7 kilograms. In addition to the paper, the fast food restaurant within 0.5 miles of a residence increase weight gain by 49 grams over 9 months, which over 10 years calculates to 650 grams. However, the industry influenced substantially larger to female students rather than compared to the effects on male students. Therefore, the location of a fast food restaurant considerably associates with the determinant of obesity
Based on 2010, domestic fast food restaurants of Lotteria, McDonalds, Burger King, and KFC, respectively marked annual sales revenue of 10%. The factors that led to a success were that the industries applied providing low price with high quality food. McDonalds applied a lunch set menus that costs 3,000 Won and Burger King applied a burger costing 1,900 Won mainly targeting the consumers who are seeking low price food.
Despite from the aspects of price, in the near future the fast food industry is projected revenue increase in 2010 of 3.0% to $183.99 billion, up from 3.3% decline to $178.59 billion in 2009. Moreover, the industries are expected to shift toward healthier options, with major operators offering non-red meat products. The fundamental consideration of society has slowly become more and more aware of the health issues that are associated with common fast-food chains, such as Mc