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[조직관리론] KT&G 민영화와 조직구조 변화 연구(영문)에 대한 자료입니다.
목차
1. Introduction
1.1 Background of KT&G's privatization
1.2 Basic structural analysis - Organizational Dimensions
1.3 Goal setting
2. Strategical changes due to privatization
2.1 Corporate Diversification Strategy
2.2 Global Market Expansion Strategy
2.3 Corporate image innovation strategy
3. Structural changes due to privatization
3.1 Korea Tobacco and Ginseng(Formal public enterprise)'s organization structure and analysis
3.2 KT&G's organization structure and analysis
4. Analysis of the outcome of privatization- Performance & Achievement
5. Conclusion
5.1 Problems followed by structural changes and solutions
5.2 Conclusion and implications for successful structural changes
Reference
본문내용
2. Strategical changes due to privatization
According to miles and snow's corporate strategy analysis, KT&G is undertaking the Analyzer approach. In order to satisfy the taste of various customers' needs, KT&G is pouring immense asset into R&D, and it also adopted the brand manager to adapt itself into the changing environment. Considering the fact that KT&G was closer to defender approach in the past, its decision for rational goal and adequate strategies for implementation puts itself in a new dimension. The following are specific information on KT&G's new standpoint.
KT&G's management vision & strategy map
2.1 Corporate Diversification Strategy
Because of the environmental factors such as restriction of smoking policies and prohibition regulation in foreign countries, the doubts of worldwide expansion will increase. Therefore, KT&G must correlate with diversification in order to alleviate the dangers of relying only on the tobacco business.
Red ginseng business will be intensified along with expansion to the real-estate business, bio-industry, and in-house development. First, the red ginseng business will use 'Jeong-Gwan-Jang' as a brand image to increase profit. By taking care of the idle assets in the company and using them for rental and lease purposes to further develop it as a high value-added asset, and endeavoring to research and develop in the bio-industry along with in-house development.
2.2 Global Market Expansion Strategy
If KT&G is implementing strategies in ways that they can compete with foreign tobaccos in domestic market, they are selecting expansion strategies that are suitable
참고문헌
Reference
□ KT&G : http://www.ktng.com
□ KT&G 경영보고서
□ 삼성경제연구소 : http://www.seri.org
□ 민영화에 대한 이론적 고찰 / 조임곤 (서울시정개발연구원)
□ 바람직한 공기업 민영화 방안 / 고려대 이만우교수, 한국공공경제학회, 1999
□ 국회사무처 조직재설계에 관한 논의 / 이창원, 정진우 , 한국행정학보, 2004
□ 해외 공기업의 민영화 사례와 교훈 / 류상영, 삼성경제연구소 , 2000
□ 담배회사 이미지광고 논란 / 미디어오늘 (2003-03-31)
□ 담배회사들 문화사업 열올려 / 매일경제 (2003-07-01)
□ KT&G초우량 글로벌 기업 / 한국경제 (2004-11-24)