분야
pptx- The purpose and the content of the research
2. Body
-The development process of men's wear
- The marketing strategies of domestic men’s wear brands
3. Conclusion
- The conclusion and the proposal
(1945-1964)
● 1945 - After the Independence from the rule of Japanese imperialism,
custom-tailored men's wear market is formed.
● 1950s - The Korean War became the turning point of Korean apparel
history. Politicians and the elite wore custom-tailored suits,
whereas ordinary people took abandoned apparels and
repaired that by themselves.
1) Development of major companies
② LG Fashion Incorporation.
- 1953 : Rakhui Industry Co. Ltd. established
- 1956 : Co. Ltd. changes its name to Bando
- 1974 : Fashion unit in Bando company emerged
- 1975-1990 : Bando men's wear, accessories, and licensed brand Daks, Maestro, Ventura, and TNGT released
- 1995 : Bando Fashion under LG company -> LG Fashion under LG company
- 1999 : Integration with LG International Corp.
- 2006 : Separated from LG company, an independent company LG Fashion started.
Lie Sang Bong is Participated in Seoul Collection since 1994, and in Paris pret-a-porte collection since 2002, national designer Lie Sang Bong's brand is well known for the collaborations with many companies.
Juun.J is launched by Jung Wook Jun, who is the one of new Korean fashion designers.
Juun.J participates in Paris Collection and recently doing collaboration with Bean Pole acc.
1. To reduce the risk of the new product failure
Merely 20% of new products considered successful
(Aaker 1991 ; sheinind Schmitt, 1994)
2. Growth strategy/ Survival reason.
Expecting the positive feed back
Decline of Current industry : Fuji film -> Digital Camera
3. Technological ability. (Perceived technology)
Apple computer’s technology : PC -> MP3 -> Phone
Cannon's optical : copy machine ->digital camera
- 오늘 본 자료가 없습니다.
- 원가관리회계) 실제원가계산의 한계에 따른 정상원가계산의 타당성을 설명하고, 제조간접원가 배부차액에 대한 회계처리 방법을 설명하시오
- 피부의 구조와 생리적 기능에 대해 기술하시오
- 본 교과목에서 학습한 다섯 가지의 상담이론(정신분석, 행동주의, 인간중심, 인지행동, 현실치료) 중 자신이 상담자라면 상담 실제에서 어떤 상담이론(들)을 선택하여 내담자에게 적용할 것인지를 선택한 후, 그 이유를 인간관, 주요 개념, 기법 차원을 중심으로 설명
- 아동기의 정신건강(자폐증, 섭식장애, ADHD 주의력결핍과잉행동장애, 품행장애)
- 박카스 피로회복제 상황분석 SWOT분석 STP전략 4P전략 동아제약
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