분야
pptxExpansion Into East Asian Market and Partnerships
Currently, Lyft only operates in the United States and Canada.
Uber is the only other prominent ride sharing firm operating in East Asia, US and Canada.
Uber has experienced significant issues in the East Asian market over allegations that Uber knowingly circumvented the law when deploying its platform.
Additionally, Uber has struggled to match the promotions and discounts by smaller, emerging companies such as Grab. Grab is a ride-sharing platform exclusive to the East Asian market, with headquarters in Malaysia. The East Asian market is expansive, with approximately 2.3 billion drivers spanning 168 cities.
In order to tap into this market, Lyft will consider an acquisition of or partnership with Grab in East Asia in order to grow its presence in the East Asian market.
Implementation Plan of Lyft’s Expansion Strategy
The culture of the East Asian market is considered highly socially aware. Lyft’s brand of social and environmental awareness should resonate with market and be attractive to a company like Grab.
The implementation team shall perform a cultural analysis of the market to ascertain specifics of the responsiveness to a socially aware brand like Lyft.
Lyft currently partners with mass transit companies in the US, and the East Asian market relies heavily on robust mass transit capabilities, which causes the market to be crowded. Lyft will offer to partner with the mass transit companies in East Asia, in order to offer a convenient way to provide passengers about details on mass transit availabilities and possibly offer viable alternatives.
Lyft redesigned rider app to encourage shared rides
https://techcrunch.com/2018/06/07/lyft-redesigns-rider-app-to-encourage-shared-rides/
Lyfts Second-Mover Advantage Pays Off in Canadian Expansion
https://www.bloomberg.com/news/articles/2018-05-08/lyft-s-second-mover-advantage-pays-off-in-canadian-expansion
After getting forced out of South Korea, Uber prepares to fight back
https://www.techinasia.com/uber-relaunch-south-korea
South Korea court says Uber violated transport law, latest setback for US firm
https://www.cnbc.com/2017/04/26/uber-south-korea-law-court.html
