분야
docxAdvanced Marketing Strategy
March 2022
Name: __________
INSTRUCTIONS:
The examination contains 7 multiple choice questions, 4 short answer questions, and 3 essay questions with 1 bonus question.
You may use any reference materials you wish (class notes, lecture, cases, the textbook, and other reading materials), however, you should not share your answers with other classmates.
Your exam is split into two sections: Section 1 - multiple choices / short answer questions & Section 2- essay questions/ a bonus question.
Section I (44 points). The following is the multiple-choice/ short answer portion of the exam. Please read the entire question and all choices carefully before choosing the best answer. All questions in this section must be answered on a blank provided below each question. Each question is worth 4 points.
Which of the following is NOT necessary for developing a customer journey map?
