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Lecture Note__New Venture Startup_MBA_Alto_04-12 Developing a Marketing Plan

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레포트 > 경제경영계열
2023.02.12
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Lecture Note__New Venture Startup_MBA_Alto_04-12 Developing a Marketing Plan에 대한 자료입니다.

본문내용

Developing a
Marketing Plan
Marketing
If everything fails, start with the 4 Ps!
Product = What are you offering?
Remember Peter Drucker: Innovation + Marketing
Remember most ideas seem boring -except in your mind
So you need to create a Product (for now MVP) that has functions and
features that are exciting (don’t overdo with complex features)
- Remember Amazon just sold book for many years
- Remember Uber in the early days had basic features that were (more than)
good enough
Reveal Your Vision of Your Products
Revita Ink Color
PRESERVE RESTORE BOOST
Revita Ink Heal
HEAL RELIEVE MOISTURIZE
Simplified Product Line
Dry Cleaner: Could be a Good Idea
Dry Cleaner: But You Can Make it Better
Not just larger, but in how you solve your customers’ problems
Keep Improving on Your Idea (maybe it should take less than decades)
Product: Think of the Idea of Warning People of Potentially Overdrafting
You Can Turn a Boring Idea to Something Exciting
It work
It ’s not a bank, it ’s Dave
It ’s friendly
It ’s not a person
It ’s on your side
It ’s easy to use
Product: ATM for the Non-Banked Won Us No 1 in the US (competition)
Product: But It Got a Lot Better over Time

하고 싶은 말

핀란드 Aalto 대학교 MBA 과제

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