분야
pdfHeroes
Wanted
Corporate Entrepreneurship:
Entrepreneurship from inside
an Organization
David Y Choi, Ph.D.
ConradN. Hilton Professor of
Entrepreneurship
Entrepreneurship Definitions
Entrepreneurship
Process of changing ideas into (commercial) opportunities to create
value
Entrepreneur
Individual who thinks, reasons, and acts to convert ideas into
(commercial) opportunities to create value
Note: There is no mention about starting a company or making money, etc.
Entrepreneurship is Associated With Inside an Organization:
Growth
Entrepreneurs is generally credited with:
Innovation
Speed: Ability to adapt quickly
Risk-Taking
Hard Work
Confidence
Persistence
Getting Things Done
Increases Exports
Better Products
Corporate Renewal
Motivated employees
New product launches
Remember that Entrepreneurs Are also Inside Organizations
“ I wanted GE to be a company filled with self-
confident entrepreneurs who would face reality and
perform every day….”
“ We want to be a company that is constantly
renewingitself, shedding the past, adapting to
change…”
“Speedis everything. It is the indispensable ingredient
in competitiveness. Its addictive, and its a profoundly
Americantaste we need to cultivate."
Corporate Entrepreneurship
Driving Forces
Increased global competition
Continual desire for efficiency
Dramatic changes, innovation and improvements
Perceived weakness in the traditional methods of corporate management
Exodus of innovative-minded employees disenchanted with bureaucratic
organization
Also called “Intrapreneurship”
Growing interest in the use of corporate entrepreneurship as a process for
corporations to enhance the innovative abilitiesof their employees (corporate
renewal)and to increase corporate success through the potential creation of new
ventures (spin-outs).
Difference between Personal and Corporate
Entrepreneurship
“Entrepreneurship is based on the same
principles, whether the entrepreneur is an
existing large institution or an individual starting
his or her new venture single-handed.
It makes little or no difference …the rules are
pretty much the same, the things that work and
those that don’t are pretty much the same, and
so are the kinds of innovation and where to look
for them. In every case there is a discipline we
might call Entrepreneurial Management.”
Start-Up vs. Corporate Entrepreneurship
