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분야
pptUnderstanding the process: “yellow tale” case
Formulation principles
Reconstruct market boundaries
Focus on the big picture, not the numbers
Reach beyond existing demand
Get the strategic sequence right
Execution principles
Overcome key organizational hurdles
Build execution into strategy
Demand-side competitors (NTT DoCoMo’s i-mode)
What are the alternative industries to your industry?
Why do customers trade across them?
By focusing on the key factors (mobility, killer apps)
that lead buyers to trade across alternative industries and
eliminating or reducing everything else,
you can create a blue ocean of new market space
영어로 되어 있지만 어렵지 않구요...
영문판 블루오션을 한글판보다 먼저 읽게 된 계기로...
