분야
hwp1. INTRODUCTION
2.The Four Components of an Online Business Model
3.Value Propositions and Value Clusters
Choice of Segment
Choice of Focal Customer Benefits
Choice of Unique and Differentiating Resources
Constructing a Value Proposition
4.The Online Offering
Scope of the Offering
Identify the Customer Decision Process
5.자원 시스템
자원 시스템은 명확화
자원 시스템의 질을 평가하는 기준
파트너십의 역할
6.수익모델
Online Business Models
Metamarket Switchboard Model
Traditional and Reverse Auction Models
Freshest-Information Model
Highest-Quality Model
