소개글
[전략경영] 현대 백화점 전략 경영에 대한 자료입니다.
목차
1.General Environment Analysis
2.Five Force Model Analysis
3.Tangible·Intangible Resources, KSF
4.Competitor Analysis
5.SWOT
6.Business/ Corporate – level Strategy
7.일관된 사업부 전략 타당성 평가
본문내용
Threat of new entrants
=>( Low )
Bargaining power of suppliers
=>( Low )
Bargaining power of buyers
=>( High )
Threat of substitute products
=>( High )
Rivalry among competing firms
=>( High )