소개글
[영문] sk커뮤니케이션 분석에 대한 자료입니다.
목차
Founded an affiliated company of SK Telecom
SKC has 3 main businesses
Portal business (Nate.COM)
Web-space Service(Cyworld)
Instant Messenger Service (NateOn)
본문내용
Early Stage
Improvement of internet environment
A humble starting as a community space service(cyworld.com)
Web service for SK mobile phone
G2.0 telecommunication of SKT (Nate.Com)
First portal service in Korea (Lycos.co.kr)
Rise of instant messenger program(Yahoo)
Middle Stage
From Community to Personal
Minihompy: inclining to homepage to use easily, designed like photo album & introduce new relationship management
Necessity closed places to share secrets & short pieces of life in their small network
Developing new instant messenger based on new concept
Getting the chance to test the IM market through feeding folder exchange service, and then starting providing SMS service