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분야
pptNike & Others in China
Questions & Answers
Conclusion
'Chamber of Fear' by Nike's
global advertising agent
Wieden + Kennedy
Heated online discussion
Continued using the ad
2004/12/6 : Ad banned by
SARFT (State Administration
of Radio, TV and Film)
Reason for Banning
Insult toward China
Dangers and temptations are
Chinese people and symbols
of China like dragons
Stresses the Importance of Cultural Sensitivity
What does it have to do with HR?
Would this have happened if NIKE’s ad agent knew well about China?
What if NIKE entrusted the ad to local agency?
What is wrong with NIKE’s ad department?
How are other ad agencies dealing with their global HR strategies?
Overview of NIKE & Global Strategies of Other Ad Agencies
