소개글
[e비즈니스] IT’S THE BATTLE(AOL and Google Together)(영문)에 대한 자료입니다.
목차
TIME WARNER
America Online
Largest Corporate Merger
AOL’s Problem
partnership
AOL - GOOGLE
Result of
AOL-Google alliance
Case Study Question
본문내용
TIME WARNER
US Entertainment–news film distribution leader
Starting out as Time Inc.
In 1978, renamed Time Warner Cable
In 1990, Warner Communication
-In 1996, Turner Broadcasting System,
Turner Classic Movies (TCM),
TNT, etc.
-In 2000, Time Warner/AOL merger
$43.5 Billion in annual Revenue for 2005
founded by William von Meister on 1985
With "See What's Here For You"