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분야
pptMarketing Mix
STP Analysis
SWOT Analysis
Localization in Korea market
Competitor
Prospect
If the world is a village of 100 people,
1 has AIDS
3 are slaves
14 are illiterate
20 are malnutrition
23 drink polluted water
25 have no shelter
30 are unemployed
33 have no electricity
40 have no shoes
43 live under 2$ a day
48 have no sanitation
58 have parasite
Walking is the main transportation in Third World countries
No shoes, No school
Protection from fatal infections and parasites
Chief shoe giver Blake Mycoskie
Started with only 200 pairs of shoes
Sold more than 10,000 in six months
*TOMS has delivered over 140,000 pairs of shoes to children in need
What is TOMS Shoes?
Shoes for Tomorrow, TOMS Shoes
Stylish, Comfortable, Meaningful Purchase
2006, founder Blake Mycoskie
Started in Argentina
Unique Design
One for One policy
