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분야
ppt2. Service of British Airways
Pax. & Cargo
3. Strategy of British Airways
Overall strategy & Strategic alliance
4. Issues and Problems of British Airways
5. Conclusion
6. Reference
On 31 March 1924, Britain’s four pioneer airlines merged to form Imperial Airways Limited.
The British Airways Ltd. had begun operating original privately owned in 1935
Following a government review, Imperial Airways and British Airways were nationalised in 1939 to form the British Overseas Airways Corporation (BOAC).
On 2 May 1952 BOAC became the world's first airline to operate jet airliners.
In 1972 the BOAC and BEA managements were combined under the newly formed British Airways Board.
In 1975 British Airways was headquartered in the Victoria Terminal in London.
British Airways World Cargo is one of the leading cargo airlines in the world
carrying freight, mail and courier traffic to 200 destinations in more than 80 countries.
The BA network and our freighter programme make us one of the largest single carrier networks, with a reliable schedule, same day connections between most continents and destinations, and extensive road connections.
We have developed a portfolio of products that meet our customers' needs.
Our experienced operational and commercial teams worldwide take pride in delivering high levels of performance and customer care.
London Eye (Millennium)
-the biggest Ferris wheel in Europe,
- become the most popular paid tourist attraction
- located at the western end of Jubilee Gardens, on the South Bank of the River Thames in London,.
- sponsored by British Airways.
British Airways continued its brand association, but from the beginning of 2008 the name 'British Airways' was dropped from the logo.
5. British Airways Travel Clinic
Consisting of professional nurses and doctors.
According to kind of travel, Providing advise or information about health
The latest information
Connecting famous hospital
British Airways its worst ever financial performance and scrapped
REASON
its dividend today as high fuel prices and a collapse in business travel forced
the weak pound and the sudden deterioration in its most important market, transatlantic business customers, due to the banking crisis.
http://www.britishairways.com/
http://www.tradingmarkets.com/site/news/Stock%20News/2261638/
http://www.cyworld.com/tobiaskim/2312831
http://www.nytimes.com/2009/05/23/business/global/23ba.html
http://www.guardian.co.uk/business/2009/may/22/british-airways-record-loss
http://www.huffingtonpost.com/2009/05/22/british-airways-removing_n_207005.html
http://puercaeli.tistory.com/219
http://en.wikipedia.org/
