소개글
[마케팅] 온라인교육 리더 메가스터디(영문)에 대한 자료입니다.
목차
1. Intro
2. Macro Analysis
3. SWOT
4. Customer analyze
5.STP
6.4P
7. Diagnosis of program
8. Alternatives
9. Recommendation
본문내용
Business sectors
megastudy On-line education service for high school student.
megastudy Institution District of Gangnam, Seocho, Gangbuk,dometory(Namyangju) etc
5 off line institution.
m-best Education service for middle school student.
Enlarging service toward seniors in elementary school.
Vision & mission
The leading education provider.
Customer oriented
Reasonable Priced education system.
Fairly distributed Edu- system
Providing Contents for entering Universities.
Sell & managing publishing books
Managing Institutors
Consulting Institutions
SWOT-Opportunity
Increase of Private Education Market
∙High education fever
∙Competitors not interested in
Video quality
∙Internet Infra strucure
∙ Increase of a preference for
Online lectures
Decrease of Birth rate
∙Probability of outflow of star teachers to competitors
∙Policy of revitalisation of public education