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[경영정보시스템] 테스코 TESCO(영문)에 대한 자료입니다.
목차
Introduction
SWOT Analysis
Business Model
Management Challenges
Conclusion
본문내용
Strength
Increasing market share
Insurance
Brand value
UK market leadership reinforced
Weakness
Reliance upon the UK market
Dept reduction
Signs point to serial acquisitions
Opportunity
Non-food retail
Health and beauty
Further international growth
Threat
UK structural change could spark a price war
Overseas returns could fail
Wal-mart/ASDA challenge
International expansion
Various store format
Diversity in business
open 400Express in Asia
Green marketing
Environmental-friendly
WRAP
Green club card
Carbon footprint
Ubiquitous marketing
Palmtop
GPRS, RFID
Digital cart
Efficient stock-taking
Prompt service