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분야
pptx01. Market
02. Marketing-Mix
03. Virtual website
Love shopping
famous fashion blogger
Enjoy social life
Sensitive skin
“I need to be fabulous all the time”
Mostly University students, and love to shop.
they know how to dress and look great. And price is not their issues,
But brand and design.
They don’t care about nature-friendly. They might care about nature- friendly
Products but their main focus is design, Even though, they have allergies.
They don’t go to clothes stores on purpose. They love to see something interesting
so their first intention is “just see”. Recently rate of using internet shopping mall is increasing.
SEAK:
Focus on color.
SEAK : color 色
Using eco-friendly ingredients such as Persimmon, Indigo Plant etc.
Exclusive design.
Avoid high price but high quality.
Fashion forward
I am NOT an ECO.
Eco products is not really eco-friendly.
-controversial message
Using Campaign.
Also mean importance of Design.
lower price than other organic products
Using natural dyes which we can easily get
Infra-structure of mass production
Why Jeonnam?
42.4% of national natural dyeing Industry
abound natural dyeing resources, technicians
2 members of 인간문화재 on natural dyeing
Infra-Structure of natural dyeing workforce training
found 천연염색 인증센터
Build network with natural dyeing companies in Ho-nam area
Mass production of Natural dyes
Request for governmental support
design new natural dyeing products
Hire natural dyeing technicians
Widen natural dyeing market
Image making on the natural dyeing
http://www.loti.jeonnam.kr/isn/board
아메리칸 어패럴
http://store.americanapparel.co.kr
UNIQLO
http://www.uniqlo.kr
EDUN
http://www.edunonline.com
네이버 블로그
- http://blog.naver.com/kimglobal
- http://blog.naver.com/fmarket06
제일기획 광고대상 수상작
- http://adaward.cheil.co.kr/adaward/
Fashion toast
- http://www.fashiontoast.com
